Video marketing is hot, and it is here to stay. With the exponential growth and popularity of video marketing, one might be tempted to think it is a marketing tool that could quickly flame out. Quite to the contrary, video marketing continues to grow as an essential marketing tool and as a way to build […]
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Across varying industries, many top brands have made animated video a staple of their marketing strategy. But why? Many brands have discovered that animated videos perform very well on multiple advertising channels, increase brand growth, and are a cost-effective way to increase marketing ROI. Animated videos are proven to be a powerful marketing tool for
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Video is a critical part of any marketing strategy. The rise of mobile devices has increased the importance of live-action and animated video marketing tactics to attract, engage and retain customers. Choosing what types of video content to include in your marketing strategy depends on the context of your project. You must know your audience,
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One of the goals common to all businesses is the need for continuous growth in order to become and remain profitable in a competitive market. Statistics are important because they tell a very clear, succinct story- especially when it comes to the value of video marketing and business growth. Research has found that 84% of
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Video remains the hottest, most effective marketing tool available to brands today. Video continues to grow in popularity and has been warmly embraced by customers, your target audience, and followers. Social platforms have embraced video, and video plays a much bigger role in social algorithms. Videos, and short-form videos in particular, are helping audiences connect
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A good marketing plan encompasses different forms of marketing, from print ads, PR releases, and podcasts to social media, videos, and animation. With so much noise in the marketplace, it becomes more challenging to find ways to get noticed and to stay at the forefront of your customer’s vision. Today’s customer is short on time
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In today’s marketplace, it is more challenging than ever to make your product or service technology stand out in the middle of a very crowded playing field. With all of the social media blog posts, images and content, it is a challenge to engage and hold viewers’ attention long enough to entice them to dig
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Visual content marketing is here to stay. With platforms like TikTok and Instagram, sharing easily consumable content like animated explainer videos is becoming a vital way to teach consumers about products and services. What is an animated explainer video? An animated explainer video sounds relatively self-explanatory; however, there’s a bit more depth to it. They
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Similar to how television commercials took over for newspaper ads, video has emerged as a far more effective way to market your business online than traditional written copy. In a bold move before a baseball game, Bulova watches spent $9 and reached the nation with a 10-second clip. This gave visual content a whole new
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