Visual content marketing is here to stay. With platforms like TikTok and Instagram, sharing easily consumable content like animated explainer videos is becoming a vital way to teach consumers about products and services.
What is an animated explainer video?
An animated explainer video sounds relatively self-explanatory; however, there’s a bit more depth to it. They can help you tell the story of your brand, your products, your services, or how your company works. This marketing tool is a great way to help bring understanding to the who, what, when, where, and why of your brand.
Video Is Consumable
In today’s digital age, video is taking the place of long written text. As humans, our brains are trained to retain visual content much easier than written content. Watching and hearing the information makes the content register faster and easier than other content methods. According to HubSpot’s report on animated video statistics, consumers are 85% more likely to make a purchase after watching product videos like animated explainer clips.
Regardless of the product or service your company offers, using explainer videos can be a great time saver. Instead of spending hours talking or writing about your offering, you could create a short video that will allow your prospective customers to get aquatinted with your service, product, and brand. Saving time on interpretation and ensuring that everyone is on the same page.
Did you know that brands that use video see up to 41% more traffic from SEO than those that don’t? Not only will you rank higher with visual content, but articles with pictures and videos are more likely to be clicked on, driving your SEO through the roof. With more content consumption of your animated explainer videos, your sales are sure to increase.
One of the issues with text tends to be not knowing the author’s tone and allowing for the reader’s interpretation. Will your joke fall short? Will you come across as condescending? With an animated explainer video, you can remove any confusion or interpretation and provide a solid introduction. Allowing you to connect with your target market in a positive and engaging manner.