Across varying industries, many top brands have made animated video a staple of their marketing strategy. But why? Many brands have discovered that animated videos perform very well on multiple advertising channels, increase brand growth, and are a cost-effective way to increase marketing ROI.
Animated videos are proven to be a powerful marketing tool for lead generation, audience engagement, increased conversions, and customer loyalty and trust in a brand. But there are other key benefits videos deliver.
Both animated videos and live-action videos are an important and heavily weighted part of Google’s algorithms. Videos also engage viewers, which translates into your audience engaging with your website content longer. The more time a visitor spends on your site, the better the chances Google will show your pages high in their search results, especially if you include a thumbnail or “preview.” Brands spend a lot of money on marketing, so you want to get the biggest bang for your buck, and animated videos deliver when it comes to keeping production costs low.
A benefit not discussed as often is that some topics are nearly impossible to demonstrate or explain in written form or live-action videos. In these cases, animated video is an excellent tool to bring together sounds, visuals, characters, and narratives in an engaging manner that can explain complex concepts. Animated videos are also proven to engage audiences on a much deeper and more personal level because videos don’t have limitations like live-action videos when it comes to location, costuming, or actors. If you can dream it, you can create it. With no restrictions on what you can do with animated videos, it is the perfect solution for explaining complex topics or abstract ideas. You can create characters that share the same values and emotions as your target audience, making those characters and what they value and how they feel resonate more deeply with your target audience. That connection also contributes to developing brand loyalty, repeat business, and increasing your audience. People who enjoy your video are more likely to share it and your brand with others who hold the same values and have similar needs and wants.
Viewers of video today expect and appreciate creativity, and they reward that creativity by sharing your content. That content sharing is akin to word-of-mouth advertising on steroids. Having a video go viral can have a significant impact on the growth of your audience. It is an incredibly powerful marketing tool and an essential benefit to your company or brand.
Spending money on marketing represents a large part of a brand’s budget. With the advantages animated video delivers, you will also benefit from an increased return on your invested marketing dollars.
Marketing exists to reach greater audiences so your business can grow, and animated videos are a clear favorite for audiences today who live on their mobile devices and in the realm of social media. Animated video is key to growing your business in today’s marketing environment.