From promotional ads on YouTube, to testimonial videos on product pages, there are literally dozens of different types of marketing videos, and they all accomplish distinctly different things. So the question is, what type of marketing video do you need for your campaign? The answer largely depends on what you need to communicate, and where your viewers […]
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Finding the right talent to help shape your content is a critical part of implementing your digital marketing strategy. But should you work with an agency or a freelancer? It’s a tricky question, and the outcome could impact your organization’s brand and marketing capabilities. Both have their advantages and challenges. Both would like to work
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When a potential customer visits your website for the first time, you have a matter of seconds to convince them to stick around and learn more. Prominently featuring a video on your landing page is a great way to do this, because a lot of people will instinctively click “play”… And once they do, you
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This may make me something of a marketing nerd, but nonetheless, I am unabashedly excited right now. In the last few weeks, Linkedin has finally rolled out support for native in-stream video advertising. (Great job Linkedin, you’re only half a decade behind the other social platforms!) So what’s the big deal? This means that your video content
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So, you’ve decided to create a video for your marketing campaign. Excellent choice! But now the questions start piling up. What type of video do you need? Which visual style is the best fit for your brand? And of course, how much is this all going to cost? Don’t worry, we’ve got you covered. Our proposal
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More than ever before, business is a global endeavor. Companies of all sizes can offer their services and attract new customers around the world. But communicating effectively across cultural and linguistic barriers is still challenging, especially when it comes to online marketing. People inherently desire to hear things in their own language and see things
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So how much should you plan to spend on your new marketing video? In theory the answer is simple: the amount needed to engage your target audience based on your intended message and campaign goals. Unfortunately, translating that to a specific number is not easy, because there are a myriad of different approaches that could work. This guide
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Your potential customers have a lot of questions. These queries may not be directly related to your business, but if you provide the helpful answers they need now, it is far more likely they will trust you with their purchasing dollars later. That is why legitimate content marketing can be a valuable investment. The idea
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If your customers are online, there is a good chance they watch videos on YouTube every week, if not every day. YouTube now reaches more 18-49 year-olds than any traditional cable network in the US, and this trend will only continue. In fact, it is estimated that the amount of time people spend watching YouTube
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Imagine opening your inbox at the beginning of a busy work day, and seeing two different emails from brands that interest you. The first has six or seven paragraphs of text and a few generic stock images. The second is much more concise; it only has a few sentences and prominently features a cool looking
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