The way your marketing video looks will have a huge impact on how your audience perceives your message, and even your brand. That’s why it is critical to pick the right visual style for your specific project. But there are so many potential directions, how do you determine which is best? Fret no longer! This guide will …
From promotional ads on YouTube, to testimonial videos on product pages, there are literally dozens of different types of marketing videos, and they all accomplish distinctly different things. So the question is, what type of marketing video do you need for your campaign? The answer largely depends on what you need to communicate, and where your viewers …
Finding the right talent to help shape your content is a critical part of implementing your digital marketing strategy. But should you work with an agency or a freelancer? It’s a tricky question, and the outcome could impact your organization’s brand and marketing capabilities. Both have their advantages and challenges. Both would like to work …
So, you’ve decided to create a video for your marketing campaign. Excellent choice! But now the questions start piling up. What type of video do you need? Which visual style is the best fit for your brand? And of course, how much is this all going to cost? Don’t worry, we’ve got you covered. Our proposal …
More than ever before, business is a global endeavor. Companies of all sizes can offer their services and attract new customers around the world. But communicating effectively across cultural and linguistic barriers is still challenging, especially when it comes to online marketing. People inherently desire to hear things in their own language and see things …
So how much should you plan to spend on your new marketing video? In theory the answer is simple: the amount needed to engage your target audience based on your intended message and campaign goals. Unfortunately, translating that to a specific number is not easy, because there are a myriad of different approaches that could work. This guide …
