Tips for Promoting Videos

Most of our clients have a specific campaign in mind when they produce an explainer video, such as a new landing page, or upcoming trade show. And while these are certainly great occasions to utilize a dynamic video, it is only a start. Videos are a little like WD-40. They can be used in many […]

When a potential customer visits your website for the first time, you have a matter of seconds to convince them to stick around and learn more. Prominently featuring a video on your landing page is a great way to do this, because a lot of people will instinctively click “play”… And once they do, you

This may make me something of a marketing nerd, but nonetheless, I am unabashedly excited right now. In the last few weeks, Linkedin has finally rolled out support for native in-stream video advertising. (Great job Linkedin, you’re only half a decade behind the other social platforms!) So what’s the big deal? This means that your video content

Your potential customers have a lot of questions. These queries may not be directly related to your business, but if you provide the helpful answers they need now, it is far more likely they will trust you with their purchasing dollars later. That is why legitimate content marketing can be a valuable investment. The idea

If your customers are online, there is a good chance they watch videos on YouTube every week, if not every day. YouTube now reaches more 18-49 year-olds than any traditional cable network in the US, and this trend will only continue. In fact, it is estimated that the amount of time people spend watching YouTube

Imagine opening your inbox at the beginning of a busy work day, and seeing two different emails from brands that interest you. The first has six or seven paragraphs of text and a few generic stock images. The second is much more concise; it only has a few sentences and prominently features a cool looking