Demo videos incorporated into your Marketing Funnel Strategy can increase your revenues, engagement, and conversions. The secret is knowing when and where to use your product videos. Timing is everything. Understanding where your customer is in the buying journey is crucial to how well your product demos will deliver on revenue, engagement, and conversions.
What exactly is a demo video, you ask? Demo videos go by several different names, including product demo or product demo video. It is a brief video that demonstrates how a product or service works. Many such videos also include the benefits of the product being demoed, or they compare features to competitors. The primary purpose of demo videos is to educate your target audience, although your video should also be both entertaining and promotional.
You want your demo video to be compelling, meaning it needs to be short and focus on the product. Remember that the average person viewing the video has an attention span of 8.25 seconds, which is less than the attention span of a goldfish, so whatever message you want to convey in your demo video, it needs to be short and to the point.
We also live in an age and time when people want and expect to be entertained. This gives you a lot of latitude for creativity, but it also means you need to get across a lot of information quickly and easily to keep your viewers engaged and entertained. This is where animated video can become a great asset. People are accustomed to cartoons from childhood, and they hold a sentimental place in our hearts. Using animated videos for product videos allows you to convey a lot of information quickly, simply, and engagingly. It’s a winning combination for increasing your engagement, conversions, and, consequently, revenue.
When you are putting your product video together, focus on the most important points- those things that make your product superior.
- Hook your customer immediately by quickly identifying your customer’s problem. It is an excellent way to grab the attention of your audience and makes a connection with their lifestyle.
- Keep your content short and concise.
- Demonstrate how your product or service solves your customer’s problem.
- Use humor and creativity- consider animated videos to help spice up your content and add in a little “fun” Make your video unique. Animated videos have sentimental appeal and help keep your viewers engaged.
- Your video should be an extension of your brand. It should have the same tone, voice, and persona as your brand. Consistency is important to help people remember your brand.
- Include a solid call to action. It should be the last thing in your video that people see. When you have a strong call to action, it helps to develop brand ambassadors who will share your content and goes a long way to helping you retain existing customers as well.
Demo videos are great because they are easily accessible across multiple platforms, and they have the potential to go viral because people love sharing videos. Videos are also becoming one of the most common ways people learn new things, so plug into the trend. Remember to keep your videos short and to the point because the human attention span is exceedingly short. Make them entertaining to optimize the time your viewers remain engaged with your content. Less text and more visual content translates into increased engagement, conversions, and revenue for your brand.
