Video is a very powerful and engaging marketing tool that is well-adapted to social marketing. Video appeals to social media audiences for several reasons. They are short, primarily visual in nature, and they are entertaining to watch. They appeal to our emotions and play on our sentiments, making them especially effective for storytelling and marketing products and services.
The Science Behind Video
John Medina, a molecular biologist, says that vision is our most dominant sense and takes up to half of our brain’s resources. Visual information is processed 60,000 times faster than text. When you consider that 65% of people are visual learners and that 90% of all information transmitted to the brain is visual, you begin to grasp the power of video as a marketing tool.
There are several statistics that bear out the power of video as a marketing tool:
- Including a video on a landing page can increase conversions by 80%
- After watching a video, 64% of viewers are more likely to purchase a product online
- 33% of all online activity is spent watching videos
Why Animated Videos?
First off, a majority of consumers prefer video content to reading. It is easier and faster to comprehend complex concepts and animated videos connect with people because it brings them back to childhood and watching cartoons. Videos also tend to be more entertaining and engaging. Animation tends to make viewers want to follow the story. They also work for just about any topic or type of video you may want to use in your marketing plan, such as explainer videos, testimonials, brand story, product videos, and more. Lastly, animated videos are relatively inexpensive to produce.
Using Animated Video In Your Social Media Strategy
Keep your videos short! Anything over a minute may get abandoned before the end. Make sure you grab your viewer’s attention in the very first frame and keep the autoplay function in mind when creating your videos. This means your video should be able to attract attention even without sound.
Use different types of videos for various social media channels. YouTube caters to educational type videos, whereas Facebook goes for the personal touch. Twitter is best for engagement, and Snapchat goes for attention. To optimize the impact of your videos, you need to adapt them for different channels. You might put out an explainer video on YouTube and maybe a testimonial video on Facebook. Product or service videos might go best on Twitter or even Snapchat.
Think about your audience and where they spend most of their time online. That will help inform what channels might be best to use.
Make your video entertaining and engaging. Make sure you have a great storyline and be creative. Use special effects judiciously for the best impact on your viewers to keep them engaged.
Invest in your social media marketing strategy by creating animated videos customized for the different perspectives and goals of the various social media platforms and plug into higher conversions, bigger viewer audiences, and increased engagement. Don’t get left behind!- Stand out instead!
