Mixed Media Explainer Video
Redstone Federal Credit Union is Alabama’s largest credit union, with 24 branches serving over 400,000 customers.
After completing a series of animated videos for Redstone, their team enlisted us to create a video for local broadcast that targeted their local small business customer segment. They wanted it to promote the cash management and lending products they offered to make owners’ lives easier and help them grow their businesses.
After brainstorming an approach, we realized the best way to connect with local business owners was to make them the center of the story. We selected live-action footage of artisanal and trade focused businesses with owners at work pursuing their passions. We then added subtle motion graphics overlays to highlight Redstone’s services and connect them with their customers.