Mixed Media Explainer Video
The Pulse platform works with patients, providers and hospitals to optimize the management of post-operative care for hip and knee replacement patients.
Our friends at Pulse approached us to help the public understand its application solution to post-operative orthopedic care.
In addition to other marketing and visibility tools, they really needed a way to take patients through the process of their user interface, to understand how easy it was to navigate and use.
Pulse is a separate brand but part of the Rally Health family. In addition to the robust website, the company uses a number of other marketing assets for visibility.
We built the site to introduce cloud-based, mobile application to patients, and to be consistent with their well-developed brand and style. We gave the video a health-professional, educational feeling by selecting images of patients and healthcare staff as well as the user interface. The completed video has been used extensively by the company for multiple purposes.