2D Explainer Video
Orderly is a tech startup based in our hometown of Atlanta, that is revolutionizing the way restaurants control food costs, and grow their businesses using the power of data analytics and automation.
The Orderly team came to us when they were an early-stage startup looking to promote their service to restaurant owners. The app they developed allows restaurant staff to effortlessly track food costs and gain valuable insights to help improve their businesses.
We selected an illustration style to complement Orderly’s retro brand aesthetic. To connect the video with the target audience, we centered the story around a restaurant owner and head chef who are both frazzled and worn out trying to keep up with everything. We then introduce Orderly and show exactly how it reduces the friction in managing a restaurant. The Orderly team featured the video on their homepage until they commissioned us to create an updated video as part of their 2018 rebranding effort.