Mixed Media Explainer Video

Mohawk Industries is an US-based flooring manufacturer that offers an extensive line of hardwood and carpeting solutions for residential and commercial applications.

The Challenge:

Our agency partners at RocketCamp were in the process of helping Mohawk launch a new marketing tool called “Omnify”, designed to help local hardwood dealers upgrade their digital storefronts and take advantage of online shoppers. RocketCamp enlisted our team to design a promotional video that quickly explained Omnify’s key features and helped generate excitement around the launch.

The Solution:

We designed the video around a female customer who is shopping for hardwood floors online before driving to a retail location. The Omnify platform helps dealers compete for this internet savvy customer by making the process of shopping online seamless with her visit to the local retail location. Throughout the video, we included real images of Mohawk hardwood products and screen captures of the Omnify hub to show dealers what the platform looked like, and how it would help them increase revenues and save time. We met our January 2018 launch deadline and Omnify is now helping dealers capture more local leads.

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