Mixed Media Explainer Video
Wochit created a video creation and publication platform for media companies that allows anyone to create professional news stories and content and share them instantly on social networks and the web.
Our agency partners at The Creative Momentum came to us when Wochit was an early-stage startup looking to promote their platform with a short video. The Wochit marketing director wanted to communicate how expensive existing solutions were, and how the Wochit platform effectively solved the problem with an easy to use application. Overall, the video needed to generate excitement and buzz throughout the product launch.
Our team opted to use a mixed media style so we could feature real video and content created with the Wochit platform. The video starts by briefly showing the problems with existing video production solutions, and then introduces the Wochit brand. To demonstrate just how easy the platform is to use, we ended the video with a sequence showing the creation and publication of an actual news video.