2D Explainer Video

Working for traditional salons can be frustrating for many stylists. That is why SalonPlex helps stylists start and run their own businesses, so they can have more control over their lives and make more money.

The Challenge:

Our friends at SalonPlex asked us to create a promotional explainer video that could quickly outline their service and also help stylists build the confidence to consider branching out on their own. They wanted something upbeat with a trendy look.

The Solution:

Based on the demographics of the target audience, we designed the video to be relatable, fun, and somewhat humorous. The messaging starts by cynically pointing out many of the pain points that stylists experience while working at a traditional salon. It then outlines how SalonPlex can help them overcome many of the reasons they might be afraid to venture out on their own.

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