3D Explainer Video
HCA Midwest Health is Kansas City’s largest network and recognized leader in healthcare, consisting of doctors, hospitals, ERs, urgent care clinics, and outpatient centers. They offer access to a network of 2,000 experts with over 150 locations across Kansas City.
As part of a series of papercraft video we produced for HCA Midwest’s Turn4TheBetter campaign, our partners at BPD Advertising requested we create a video highlighting the personalized maternity services offered by HCA. Because millennial moms have high expectations when choosing a delivery facility, the video needed to show the broad range of customizable options and comforts offered to give moms a smooth and joyful experience
We built a charming papercraft town, complete with houses, office buildings, and yellow school buses, all surrounding a tiny park in the middle. We then show moms throughout the delivery process receiving personalized care and attention. The video details the various options moms have, including selecting a location, care provider, and birth plan, as well as other benefits including spacious birthing suites and extra care for high-risk pregnancies. The final video lives on HCA’s Maternity services page.