HCA Delivery

3D Explainer Video

HCA Midwest Health is Kansas City’s largest network and recognized leader in healthcare, consisting of doctors, hospitals, ERs, urgent care clinics, and outpatient centers. They offer access to a network of 2,000 experts with over 150 locations across Kansas City.

The Challenge:

As part of a series of papercraft video we produced for HCA Midwest’s Turn4TheBetter campaign, our partners at BPD Advertising requested we create a video highlighting the personalized maternity services offered by HCA. Because millennial moms have high expectations when choosing a delivery facility, the video needed to show the broad range of customizable options and comforts offered to give moms a smooth and joyful experience

The Solution:

We built a charming papercraft town, complete with houses, office buildings, and yellow school buses, all surrounding a tiny park in the middle. We then show moms throughout the delivery process receiving personalized care and attention. The video details the various options moms have, including selecting a location, care provider, and birth plan, as well as other benefits including spacious birthing suites and extra care for high-risk pregnancies. The final video lives on HCA’s Maternity services page.

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