Showing off Dropbox Paper

How we created a series of GIFs for Dropbox's email campaign.


Background: If you don’t use Dropbox Paper, you should. It’s a new app that makes it easy to collaborate and create documents and presentations in the cloud. To help Dropbox show off some of the coolest features of Paper (some of which didn't exist yet), we worked with our friends at Design In Mind to create a number of looping GIFs for Dropbox’s on-going email campaign. Here’s an example:


This looping GIF demonstrates the Presentation feature in Dropbox Paper. 

So, what exactly is a GIF, and why would you use it?

What’s a GIF? It’s kind of like a really short video that automatically replays over and over. The difference is, your computer sees it as a still image (even though it is moving). This makes it really useful for a number of reasons.

Why use GIFs? Unlike a video, viewers don’t have to click a play button. GIFs loop indefinitely, even with very small file sizes. AND they play inside emails, which is a really big deal (most email systems won’t play video, but they almost all play GIFs). 


This is one of Dropbox's emails with a looping GIF included in the body.

A TIP for Email Marketing:

Because GIFs play within email programs, they are great for showing off software features via newsletters. Not only do GIFs make marketing emails a lot more engaging, they can give viewers a helpful glimpse of your software.

Like the Dropbox newsletter on the left, it is a good idea to keep the content of your email focused around a single point. Make sure your message is super clear, and then spice it up with a cool GIF.


How we got it done.


Each GIF was a little bit different. Because some of the features didn’t actually exist yet, we were often provided with offline design files which we animated to look like a functioning interface. This was especially helpful for the marketing team because it allowed them to show working examples before the new features were actually live on the website. 


Another GIF for Dropbox Paper. This one shows the commenting feature.


Check out some of our other work: