2D Explainer Video
What is CaddieNow? Think Uber for the golf industry. Now, players across the country can use the CaddieNow app to connect with affordable Caddies on-demand. This allows golfers to experience the game the way it was meant to be played.
CaddieNow serves three distinct audiences: golfers, caddies, and courses. This makes marketing their service a little tricky, because their value proposition is different for each of these personas. To overcome this problem, they commissioned our team to help promote their service at trade shows and on their website in a way that would appeal to all of their audiences at the same time.
Based on their goals, we agreed that a 60 to 90 second promotional explainer video would be the best tool for the situation. The friendly 2D style was created by our design team to fit their brand and project a friendly but slightly sophisticated tone. Not only does the video show golfers how easy it is to use the app, but it also highlights how it helps Caddies make money on their own terms, and allows courses to provide additional value to golfers.