10 Best SaaS Explainer Videos & Why They Work
In the fast-moving world of SaaS, grabbing attention and explaining complex solutions quickly is crucial. That's where explainer videos shine. A great explainer video can simplify a complex product, highlight key benefits, and drive conversions-all in a matter of seconds.
At Commotion Engine, we master the art of creating just these kinds of explainer videos. We have had the opportunity to work with some amazing SaaS companies create stunning videos that not only look amazing but also convert. Below, we share with you 10 of the best SaaS Explainer Videos in our portfolio, breaking down just why they work so well:
1. Dell SecureWorks - Identify and Reduce Risk of Threats
Why it works: Even the largest companies in the world need explainers to simplify their marketing and convert leads. This 3D project for Dell increased engagement, simplified the concept, and practically sold the app.
2. Amsted - E2E Fleet Visibility
Why it works: Amsted has an amazing product that helps logistics companies track their fleet, and it saves them countless dollars in loss with its tracking abilities. This video was produced with a mix of live action footage as well as super finessed 3D animation.
3. MyDentalSOP - Redefining Dental office SOPs
Why it works: We added some humor to an otherwise boring topic: Standard Operating Procedures. This explainer has helped closed more sales because it simplifies the complex topic.
4. LocalMed - Making Healthcare Scheduling Easier
Why it works: This app is a game changer for the healthcare industry. When LocalMed started, they needed an app to prove it--and we delivered! Our premium 2D graphics made the company shine, leading to more closed sales.
5. Datamar - Helping Companies Best Use Their Data
Why it works: With a mix of live action cinematography, app screen-recordings, and animated content, this video helps turn tire-kickers into subscribers to Datamar's platform.
6. Move Guides - Mobility Analytics
Why it works: This Hybrid Live Action / Animated video brings Move Guides' analytics platform to life, making the potential ROI obvious for potential B2B clients.
7. LinkedIn – The LinkedIn Way
Why it works: When the largest professional network approached us to create content for their new coaching platform, we designed this video that explains and promotes their new product.
8. Wochit - Making Content Creation Easy
Why it works: This is possibly the only video we've produced with out a VO. The music and visuals work so well together, it sells the product! Sometimes, keeping it simple is best.
9. iTential - Maximizing Network Operations
Why it works: When a brand is targeting high ticket customers, their marketing material demands a premium explainer. This 3D explainer was designed to simplify iTential's network automation product.
10. Alloy Navigator
Why it works: Alloy Navigator's video doesn’t just explain the software—it humanizes the problem by showing real-world applications. By focusing on patient outcomes and provider efficiency, it builds an emotional connection that drives engagement.
What Makes a SaaS Explainer Video Successful?
After creating explainer videos for countless SaaS brands, we’ve found that the most effective ones share these core elements:
✔ Clear & Concise Messaging: SaaS buyers don't have time for decoding jargon. A great explainer video cuts to the chase.
✔ Compelling Storytelling: People remember stories, not feature lists. We will create narratives that make a product feel indispensable.
✔ Eye-Catching Visuals: Clean UI animations or bold motion graphics engage viewers.
A Clear Call to Action: The best videos will inspire action, whether it's signing up for a free trial or booking in a demo.
The Proof is in the Numbers
Or, do you know that explainer videos can increase conversions up to 80%? That 72% of customers would rather learn about a product via video than text? Well, numbers don't lie: video is game-changing in SaaS marketing.
Want to See These Explainers in Action?
Don't take our word for it! Check out these case studies in action and find out why these brands trust Commotion Engine to bring their SaaS stories to life.
Need a High-Converting Explainer Video for Your SaaS Brand?
At Commotion Engine, we create explainer videos that are not just great to look at but actually drive results. Whether you want to simplify your messaging, increase conversions, or simply stand out in a crowded marketplace, we've got you covered.