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Trimble
3D Explainer Video
Trimble, a publicly traded Fortune 1000 company, is transforming the way agriculture works with innovative software and hardware solutions for farmers and earthworks designers.
The Challenge:
Trimble Ag approached us to create a promotional for their new VerticalPoint RTK Grade Control system, which increases the productivity and uptime for its family of leveling and landforming solutions. In plain English, it helps farmers level their fields more accurately and cost-effectively to improve water drainage and increase yields.
The Solution:
Trimble wanted the video to appeal to technicians who operated the equipment on the field, so it needed to communicate the “battle tested” nature of this latest innovation. To support this vision, our team chose a 3D approach so we could clearly illustrate the dirt leveling process and demonstrate exactly how VerticalPoint RTK works in action. The Trimble team was delighted with the final video and has since enlisted us to create other product videos for its Precision Ag division.
The feedback we've received on the videos Commotion Engine produced has been very positive. Their work has been invaluable to our entire sales and product team. They've helped us effectively explain highly complex products to our customers and done an excellent job of translating our ideas into concise, digestible storylines.
