So, what does a video cost?
It all depends on what you are looking to accomplish, but the average budget we work with is around of $10k. Why so much? Most people are surprised to learn that a standard production takes six weeks of continual work, and requires up to 8 different specialists including copywriters, designers, animators, audio engineers, and project managers.
In general, larger budgets allow more time and thought to go into each stage of the process. But not every project requires the same level of production. In some cases, simple is better. The right budget for your specific project depends on your goals, brand, target audience, and the type of video you need to create. To make the decision easier, we have defined three different production levels that are outlined below.