HCA - KID FRIENDLY ERs
For kids, hospitals and ERs can be really scary places. That is why the HCA hospital group makes an effort to provide kid friendly emergency medical services that are more comfortable for children. This video was designed as part of a larger campaign produced by our partner agency BPD in Miami, FL. The purpose is to encourage parents to bring their little ones to HCA when they get sick or hurt. The video employs a fun papercraft style that is supposed to be friendly and a little childlike. It was created almost entirely in 3D, with a few composites that was filmed against a green screen.