Frequently Asked Questions


Why is there such a range in how much Animated Marketing Videos cost?

If you shop around for animated marketing video providers you will find a host of options and a vast spectrum of prices that range from a few thousand to well over twenty-five thousand dollars. What is the difference? Generally speaking, studios that charge more will spend a lot more time brainstorming, planning, testing, and producing a quality campaign. The actual animation will be custom designed and executed at a much higher quality level. It should also include pro level narration and music, as well as excellent sound design. Studios that charge less will take far more of a cookie cutter approach to cranking videos out, and will use less expensive talent - often freelancers from developing countries like India. Look carefully at a studio's portfolio and process before you make a decision. Just be careful, there are a few studios that charge high-end rates and do not make exceptional videos. 
 

How long does the production process take? 

From the time we start the project to the time your campaign is launched online is typically five to six weeks. This can be delayed if your team takes a long time to provide feedback and approve each step, so if you have a lot of decision makers, it is a good idea to expect the project to take longer.
 

How long should online marketing videos be? 

We strongly recommend that online marketing videos stay between 30 and 120 seconds, with most aiming for 60 or 90 seconds. The exact run-time should be determined before a project starts based on what you need to communicate and the interest level of the audience you are aiming for. Why stick to these constraints? The primary reason is that shorter videos are simply more effective; viewers are more likely to watch them all the way through without clicking away. Another good reason is that choosing a run-time forces everyone to work harder to weed out unnecessary information, which leads to a more focused presentations.