The Alternative Board, or TAB, is a service that connects business owners with an experienced board of advisers who can provide helpful business ideas and guidance. There are TAB boards all over the world, and the company needed a simple way to explain their service to potential clients in several different languages... So they commissioned our team to make a multi-lingual / multi-cultural Commotion.
The style of your marketing video is just like the packaging on an important product. It will have a huge impact on how your audience perceives your message, and even your brand. If you pick the right style elements, they will work together to complement the effectiveness of your communication; if you make poor choices the opposite will occur.