When a potential customer visits your website for the first time, you have a matter of seconds to convince them to stick around and learn more. Prominently featuring a video on your landing page is a great way to do this, because a lot of people will instinctively click "play"... And once they do, you have a powerful opportunity to pitch your service and explain how it is rocking the world.
If your customers are online, there is a good chance they watch videos on YouTube every week, if not every day. YouTube now reaches more 18-49 year-olds than any traditional cable network in the US, and this trend will only continue. In fact, it is estimated that the amount of time people spend watching YouTube videos is increasing by 50% every year (1). So if YouTube is not part of your current marketing strategy, it should be.
Imagine opening your inbox at the beginning of a busy work day, and seeing two different emails from brands that interest you. The first has six or seven paragraphs of text and a few generic stock images. The second is much more concise; it only has a few sentences and prominently features a cool looking video. Which are you more likely to interact with?
Most of our clients have a specific campaign in mind when they produce an explainer video, such as a new landing page, or upcoming trade show. And while these are certainly great occasions to utilize a dynamic video, it is only a start. Videos are a little like WD-40. They can be used in many different ways, and the more you use them, the more return you will get on your investment.
More than ever before, business is a global endeavor. Even small companies can offer their services and and attract new customers all around the world. But communicating effectively across cultural barriers is still very challenging. The good news is that making a serious effort to do so can really make you stand out from your competition. That is why we have developed a workflow to help our clients translate their video marketing content into different languages. How does the process work?
The Alternative Board, or TAB, is a service that connects business owners with an experienced board of advisers who can provide helpful business ideas and guidance. There are TAB boards all over the world, and the company needed a simple way to explain their service to potential clients in several different languages... So they commissioned our team to make a multi-lingual / multi-cultural Commotion.
The style of your marketing video is just like the packaging on an important product. It will have a huge impact on how your audience perceives your message, and even your brand. If you pick the right style elements, they will work together to complement the effectiveness of your communication; if you make poor choices the opposite will occur.